Toronto 2015 Pan Am/Parapan Am Games
Branding, Print, Environmental, Wayfinding, Web Design
The overall look of the TORONTO 2015 Pan Am/Parapan Am Games was developed internally by a dedicated design team of 4. Upon inheriting initial branded assets, we developed the graphic treatments, set brand standards and strategized the applications which then informed the final TORONTO 2015 graphic system.
The final TORONTO 2015 graphic system was applied to everything from host city street banners to official sport fields of play. It dressed celebration sites, fleet vehicles, sport equipment and entire event venues (inside and out).