A complex and extensive trilingual identity program that spoke to the vibrancy of Toronto and the Pan American nations that competed.
The internal design team of four developed the graphic treatments, set brand standards and strategized the applications that informed the final TORONTO 2015 graphic system, creating an experience that was shared by hundreds of thousands locally and millions more internationally.
The robust and comprehensive identity system was executed over the wide breadth of the TORONTO 2015 experience. From pre-Games marketing campaigns and brand activations, to the Culture, Volunteer and Torch Relay programs, Games-time brand activations, and finally the Look of the Games.
The final TORONTO 2015 Look of the Games was applied to everything from host city street banners to official sport fields of play. It dressed celebration sites, fleet vehicles, sport equipment and entire event venues, interior and exterior.