A hand-craftted identity system for a filmmaker with a penchant for the outdoors.
We were first approached by David to create the identity system for his filmmaking company when he first started. As they began to approach their 10th year in business, we provided them with a refreshed identity that was really just a refinement the original one we created all those years ago.
The overall art direction was authentic, imperfect and organic, with a nod to the outdoors, as a great deal of their work came from shooting athletes on the slopes. We created a logo from hand-drawn, script letterforms, stylized with just a touch of grit and imperfection.