Option One
- Brand Strategy
- Identity System
- Website Design
- Marketing Collateral
A modern and innovative identity system for a travel insurance company that provides a different perspective, and the right kind of protection, so travellers can celebrate every trip with peace of mind.
The use of bold, rounded custom letterforms create a mark that is as confi dent as the tagline: The first choice in travel security, and creates a vibe that is elevated and modern, yet relatable to an older demographic. The simplicity of the geometric letterforms evoke a sense of security, peace of mind and professionalism while maintaining a sense of fun and approachability.
The colour pallet is dynamic, vibrant and energetic- a courageous departure from traditional brands in the insurance industry. Deep, violet tones inspire loyalty and confidence, while the use of bright gradients and vivid secondary tones convey a sense of celebration.
The icon combines two circles that represent the core principles: Coverage and Education. When viewed from a different perspective, they create a cylindrical “1”that optically extrudes from the page or screen.
The overall look evokes a sense of innovation and forward-thinking, while maintaining simplicity and approachability. Modern and minimal, it also articulates Option One’s goal to utilize and apply technology in groundbreaking ways that haven’t yet been explored or offered.
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d792a9256e7995409c826e_stationary2_opt2.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d79bf84dcdebb65b89dd1a_optionone_mountain.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d792951eccaff0e50785e7_signage.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d792495058646b4ff6313f_rubberstamp_mockup.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d79ab11eccaf4ead083a34_optionone_beach.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d791ff6582954c69d522a7_stationary_opt2.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d7960736e4381f9bef9064_optionone_posters.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d7987c4dcdeb3f7989ae20_optionone_website_screens.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d79b1827f744760ea83adb_optionone_plane.jpg)
![](https://uploads-ssl.webflow.com/62d63443e9cb5a2ece199215/62d79c89664289383bee53d4_optionone_road.jpg)