Option One

  • Brand Strategy
  • Identity System
  • Website Design
  • Marketing Collateral

A modern and innovative identity system for a travel insurance company that provides a different perspective, and the right kind of protection, so travellers can celebrate every trip with peace of mind.

The use of bold, rounded custom letterforms create a mark that is as confi dent as the tagline: The first choice in travel security, and creates a vibe that is elevated and modern, yet relatable to an older demographic. The simplicity of the geometric letterforms evoke a sense of security, peace of mind and professionalism while maintaining a sense of fun and approachability.

The colour pallet is dynamic, vibrant and energetic- a courageous departure from traditional brands in the insurance industry. Deep, violet tones inspire loyalty and confidence, while the use of bright gradients and vivid secondary tones convey a sense of celebration.

The icon combines two circles that represent the core principles: Coverage and Education. When viewed from a different perspective, they create a cylindrical “1”that optically extrudes from the page or screen.

The overall look evokes a sense of innovation and forward-thinking, while maintaining simplicity and approachability. Modern and minimal, it also articulates Option One’s goal to utilize and apply technology in groundbreaking ways that haven’t yet been explored or offered.